WEB & SOCIAL MEDIA
Mastering social media and the web has been essential for me in increasing visibility and engagement in my school's yearbook staff, football team, and personal accounts. Effective promotion helps build recognition on these platforms and foster community involvement. Developing these skills also has enhanced my networking opportunities and cultivated valuable digital marketing. See below the work I've produced for a variety of social media accounts.
PICSBYRILEYPATE
I started my personal account, picsbyrileypate, this year to show the variety of sporting events at my school. I also have links to my flickr where athletes or parents can access photos with a watermark. My goal in creating this account is to show off the school's pride and to see my work progress.
INSTAGRAM POSTS
FLICKR PHOTOS
KLEIN OAK FOOTBALL
The Klein Oak football account is the first social media platform that I started two years ago. Our team didn't have one at the time so that's when I decided to ask the head coach. Now I'm the social media director where I post graphics, hype videos, sponsorships, and achievements of the players.
INSTAGRAM POSTS
INSTAGRAM STORIES
GRAPHICS
KLEIN OAK YEARBOOK
Promoting the yearbook is essential in sales and updates for our school. Running this account I have learned how to create better posts that are true to our yearbook design aesthetic while still connecting with our target audience. We also share staffers' achievements and celebrations to connect more with our viewers. It is through these social media posts that I realized that I thoroughly enjoy advertising and creating an eye-catching brand identity. Our posts have been reposted on Balfour's Instagram many times and our staff won Walsworth National Yearbook Week Challenge last year with a $50 reward.
INSTAGRAM POSTS
INSTAGRAM STORIES
CUTTING-EDGE TOOLS
The software programs I use to create social media posts for editing graphics, photography, and sponsorship infographics.
Adobe Photoshop
This allows me to seamlessly blend graphics, edit photos, and integrate text allowing me to create visually striking content that resonates with my audience and reflects my brand's unique identity.
Adobe InDesign
Using this versatile tool helps me design polished and professional social media posts. With its layout features, I can easily create captivating graphics, arrange text elements, and incorporate images to craft content.
Adobe Lightroom
The program is essential for me to enhance and refine the visual appeal of my social media posts. With editing tools and the ability to create presets, I can elevate the quality of my photos with adjusting the colors, tones, and contrast.